Your customers don't know which jewellery matches their outfit. We do.
An AI stylist that lets shoppers upload an outfit photo and instantly see your jewellery styled on a model — matched to their colour, mood, and occasion.
Built and used on hmtarja.com · No commitment
The jewellery problem
↓ Decision paralysis
50+ products. One outfit. No way to choose.
↓ Generic recommendations
"You may also like" shows random products, not styled.
↓ Lost return visits
She left to "think about it." She's not coming back.
See it in action
Below: how a shopper uses AI Stylist on hmtarja.com.
The same flow embeds on your store in 1-2 weeks.
1. Shopper uploads an outfit photo or describes the look
2. AI matches three jewellery pieces from your catalogue
3. Each pairing is rendered on a model — for visual confidence
What you get
The Widget
A polished, on-brand AI stylist embedded on any page of your Shopify store. Mobile-optimised. No theme conflicts.
Brand fit
Colours, fonts — matched to your store. Looks like a native feature, not a third-party plugin.
Catalogue setup
We tag your product catalogue with the metadata the AI needs to make accurate matches. You don't lift a finger.
Analytics
Full GA4 funnel tracking from "tool opened" to "added to cart" so you can measure the lift.
Behind this project
Hi, I'm Paul Mikhno.Since 2018, I've been running hmtarja.com — a handmade earrings store on Shopify.A few months back, I noticed customers kept asking the same question: "Will these earrings match my outfit?"So I built an AI to answer it.It worked. Conversion lifted. Now I'm offering the same tool to a few other jewellery brands before public launch.
LinkedIn: linkedin.com/in/paul-mikhno
Currently working with
hmtarja.com — our own handmade jewellery store (this is where we built and stress-tested the tool).
We're now opening a few slots for other brands who want to test it on their catalogue before public launch.
Or just email me directly: [email protected]
AI Stylist Studio · Built and stress-tested on hmtarja.com